WEBINAR
SEGMENTATION STRATEGIES FOR EVENT PROMOTERS
As a busy promoter, the last thing you want is another item on your to-do list. And while segmentation might sound like more work, it could actually be the missing piece in your strategy. In this 30-minute session, we’ll show you how to make your marketing more persuasive (and less exhausting to pull off) by sending the right message to the right fans, every time.
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About the webinar
This session is all about making segmentation feel doable—and worth it. We’ll break down what segmentation really means, why it works, and how to start using it in a way that helps you market smarter, not harder.
You’ll learn:
- When it makes sense to send to your full list (and when it doesn’t)
- Simple ways to segment based on fan behavior, geography, or engagement
- How to personalize messages without creating extra work
- Key Hive tools that can help you build targeted segments faster
- Campaign ideas that turn segments into real sales
Whether you’re promoting year-round shows or a few major events, this session will give you practical strategies to improve engagement and sell more tickets (without doing more work).
Speaker

GRACE LU
Content Creator