WEBINAR
Marketing throughout the show cycle
for concert promoters
Join us now
Event promotion isn’t a one-and-done move. From announce to closeout, each stage needs a different message, a different push, and a different plan. In this session, we’ll break down how promoters can build momentum early, keep it rolling through the middle, and finish strong when timing is tight.
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About the event
Whether you’re promoting one blowout show or juggling a packed calendar, timing is everything. This webinar is built for concert promoters who want to run smoother campaigns, keep fans engaged, and sell more tickets throughout the show cycle—without losing their minds in the process.
Here’s what we’ll cover:
- Audience targeting that works: Segment smarter and reach the right fans faster
- Timing strategies that match fan behavior: Know when to nudge and when to go big
- Messaging tips for every stage: What to say during announce, on-sale, and closeout
- Examples from real campaigns: See how others are getting it done
You’ll walk away with practical tools you can put to work immediately.
Speakers

MELISSA MCKENNA
Senior Customer Success Manager

MARISOL SEGAL
Former Head of Digital Partnerships @ AEG