---
title: Miller Theater case study | Hive
description: See how Miller Theater's marketing team uses Hive to streamline efforts and drive ticket sales through personalized targeting and powerful reporting.
---

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- Features
  
  #### [All Product Features - Check out all the event-centric features in Hive](https://www.hive.co/product-features)

  #### [Automations - Automate your campaigns with both email and SMS](https://www.hive.co/features/automations)

  #### [Presale Registration - Collect fan registrations for early presale access](https://www.hive.co/features/presale-registration)

  #### [Reporting - Monitor ticket sales and campaign performance](https://www.hive.co/features/reporting)

  #### [Email Marketing - Send personalized email marketing campaigns](https://www.hive.co/features/email-marketing)

  #### [CRM - Manage, segment, and filter your ticket buyers](https://www.hive.co/features/crm)

  #### [Contests - Run contests to build your contact list](https://www.hive.co/features/contests)

  #### [API for Developers - Send your own data into Hive](https://resources.hive.co/api?hsLang=en-us)

  #### [SMS Marketing - Connect to your audiences with text messaging](https://www.hive.co/features/sms-marketing)

  #### [Ads - Turn data into high-converting ads](https://www.hive.co/features/ads)

  #### [Web Forms - Effortlessly collect the data you need](https://www.hive.co/features/web-forms)
- Industries
  
  #### [Music - Easily handle the marketing for all the events you're promoting each week](https://www.hive.co/industries/music)

  #### [Comedy - Ensure fans know when their favorite comedians hit your venue](https://www.hive.co/industries/comedy)

  #### [Festivals - Execute festival marketing, from presale to VIP packages](https://www.hive.co/industries/festivals)

  #### [Timed Entry - Target fans by specific days, weeks, or time slots for perfectly timed messages](https://www.hive.co/industries/timed-entry)

  #### [Fairs & Rodeos - Engage seasonal event attendees year-round](https://www.hive.co/industries/fairs-and-rodeos)
- Resources
  
  #### [Help Center - Check out FAQs to learn how to use Hive](https://faq.hive.co/en/)

  #### [Guides - Master the basics of marketing with these guides](https://resources.hive.co/guides?hsLang=en-us)

  #### [Webinars & Videos - Tutorials, webinars, and more—for the visual learner in you](https://resources.hive.co/videos?hsLang=en-us)

  #### [Resource Center - Explore all articles, videos, and guides by topic](https://resources.hive.co?hsLang=en-us)

  #### [Templates & Tools - Take the work off your plate with ready-to-use, customizable email and SMS templates](https://resources.hive.co/templates-and-tools?hsLang=en-us)

  #### [Backstage - Backstage with Hive.co](https://backstage.hive.co?hsLang=en-us)

  #### [Articles - Gain insights on marketing strategies and keep a pulse on the event marketing industry](https://resources.hive.co/articles?hsLang=en-us)

  #### [Case Studies - See how other event marketers have seen success with Hive](https://resources.hive.co/case-studies?hsLang=en-us)

  #### [Product Updates - Stay up to date with the latest features, improvements, and updates to our product](https://app.getbeamer.com/hivedotco/en)
- [Ticketing Partners](https://www.hive.co/ticketing-integrations)
- [Pricing](https://www.hive.co/pricing)
- [Backstage](https://backstage.hive.co?hsLang=en-us)

[Book a call](https://resources.hive.co/book-a-call?hsLang=en-us)

# Miller Theater

### Learn how Miller Theater's marketing team of one uses Hive to stay competitive

[Case study](https://resources.hive.co/case-studies?hsLang=en-us)

![The illuminated marquee of the Miller Theater, displaying the theater's name in bold letters, set against the historic building facade.](https://resources.hive.co/hubfs/mt-1.png "The illuminated marquee of the Miller Theater, displaying the theater's name in bold letters, set against the historic building facade.")

###### Table of contents

[Overview](https://resources.hive.co/case-studies-miller-theater#overview)

[The challenge](https://resources.hive.co/case-studies-miller-theater#The-challenge)

[The result](https://resources.hive.co/case-studies-miller-theater#The-result)

#### Overview

Originally opened in 1940, the Miller Theater is a world-class entertainment venue in the heart of downtown Augusta. With a marketing team of one, Katie Brooks utilizes Hive to be efficient and strategic with all her marketing efforts.

#### The challenge

Supporting a small team

Without access to ticketing data in their email marketing platform, Miller Theater was left in the dark when it came to understanding fans and attendees. With Hive's integration with Etix, Katie is now able to organize contacts with unique filters such as genre interest, purchase behavior, and past event attendance from Etix data. This strategy helps for personalized re-targeting, and with segments being automatically updated in the background, Katie has more time to focus on sending meaningful outreach.

#### The Result

Supporting a small team

The ability to track and measure KPIs is important for the Miller Theater team as they continue to grow. Hive reports and analytics provide Katie with metrics to share with her directors and management team outlining the revenue attributed to her marketing efforts, supporting the effectiveness of her email strategy.

Miller Theater continues to evolve their digital marketing and grow their brand within the Augusta community. By utilizing Hive's technology, Katie has seen success with contests to expand their contact list by 500+ fans, and has easily attributed over $77,000 in ticket revenue from email marketing.

“Any venue that is thinking about switching, they need to. I wish we would have done it sooner, and I wish when I started back in June 2021 I could have walked in and had Hive immediately at my fingertips," Katie shares.

![Miller\_Logo\_BW](https://resources.hive.co/hs-fs/hubfs/Miller_Logo_BW.png?width=612&height=612&name=Miller_Logo_BW.png "Miller_Logo_BW")

##### "I can't say enough good things about Hive. The platform has made my life easier. And it seems like I'm finding a new useful feature or tool every day."

Katie Brooks  
Marketing & Sales Manager - Miller Theater

# IS HIVE RIGHT FOR YOU?

Can we help you promote your events and sell more tickets? Find out now!

[Take the quiz](https://resources.hive.co/is-hive-right-for-you-quiz?hsLang=en-us)

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