---
title: ASM Richmond case study | Hive
description: See how ASM Richmond generated over $500,000 in sales from email marketing in just 3 months after making the switch from Mailchimp to Hive.
---

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- Features
  
  #### [All Product Features - Check out all the event-centric features in Hive](https://www.hive.co/product-features)

  #### [Automations - Automate your campaigns with both email and SMS](https://www.hive.co/features/automations)

  #### [Presale Registration - Collect fan registrations for early presale access](https://www.hive.co/features/presale-registration)

  #### [Reporting - Monitor ticket sales and campaign performance](https://www.hive.co/features/reporting)

  #### [Email Marketing - Send personalized email marketing campaigns](https://www.hive.co/features/email-marketing)

  #### [CRM - Manage, segment, and filter your ticket buyers](https://www.hive.co/features/crm)

  #### [Contests - Run contests to build your contact list](https://www.hive.co/features/contests)

  #### [API for Developers - Send your own data into Hive](https://resources.hive.co/api?hsLang=en-us)

  #### [SMS Marketing - Connect to your audiences with text messaging](https://www.hive.co/features/sms-marketing)

  #### [Ads - Turn data into high-converting ads](https://www.hive.co/features/ads)

  #### [Web Forms - Effortlessly collect the data you need](https://www.hive.co/features/web-forms)
- Industries
  
  #### [Music - Easily handle the marketing for all the events you're promoting each week](https://www.hive.co/industries/music)

  #### [Comedy - Ensure fans know when their favorite comedians hit your venue](https://www.hive.co/industries/comedy)

  #### [Festivals - Execute festival marketing, from presale to VIP packages](https://www.hive.co/industries/festivals)

  #### [Timed Entry - Target fans by specific days, weeks, or time slots for perfectly timed messages](https://www.hive.co/industries/timed-entry)

  #### [Fairs & Rodeos - Engage seasonal event attendees year-round](https://www.hive.co/industries/fairs-and-rodeos)
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  #### [Resource Center - Explore all articles, videos, and guides by topic](https://resources.hive.co?hsLang=en-us)

  #### [Templates & Tools - Take the work off your plate with ready-to-use, customizable email and SMS templates](https://resources.hive.co/templates-and-tools?hsLang=en-us)

  #### [Backstage - Backstage with Hive.co](https://backstage.hive.co?hsLang=en-us)

  #### [Articles - Gain insights on marketing strategies and keep a pulse on the event marketing industry](https://resources.hive.co/articles?hsLang=en-us)

  #### [Case Studies - See how other event marketers have seen success with Hive](https://resources.hive.co/case-studies?hsLang=en-us)

  #### [Product Updates - Stay up to date with the latest features, improvements, and updates to our product](https://app.getbeamer.com/hivedotco/en)
- [Ticketing Partners](https://www.hive.co/ticketing-integrations)
- [Pricing](https://www.hive.co/pricing)
- [Backstage](https://backstage.hive.co?hsLang=en-us)

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# ASM Richmond

### ASM Richmond generated over $500,000 in sales from email marketing in just 3 months on Hive

[Case study](https://resources.hive.co/case-studies?hsLang=en-us)

![Interior of ASM Richmond's grand venue, featuring a stunning dome ceiling, ornate chandeliers, and multiple levels of seating.](https://resources.hive.co/hubfs/asm.webp "Interior of ASM Richmond's grand venue, featuring a stunning dome ceiling, ornate chandeliers, and multiple levels of seating.")

###### Table of contents

[Overview](https://resources.hive.co/case-studies-asm-richmond#overview)

[The challenge](https://resources.hive.co/case-studies-asm-richmond#The-challenge)

[The result](https://resources.hive.co/case-studies-asm-richmond#The-result)

#### Overview

ASM Global is a venue management powerhouse and innovator in the world of live entertainment venues. Their team in Richmond, Virginia made the switch from Mailchimp to Hive and saw significant growth in just 3 months.

#### The challenge

Making the switch to Hive

The marketing team at ASM-Richmond transitioned from Mailchimp to Hive in early 2022. Hive’s integration with their ticketing system, Etix, was a major driving factor in this decision.

Marketing Manager Brittany Herndon shared her experience, “For us, Hive has opened a lot of doors that we haven't had through Etix alone. Our transition has been extremely impactful. Not only the type of data we can be giving our own clients, but also what we can share amongst our staff.”

#### The result

Saving time with ticketing data

Hive’s unique features for the event space such as ticket integrations, reporting and analytics, live segments, and automations have been extremely helpful to the team. Brittany adds, “Fans are purchasing tickets anytime, any day up until a show begins. I’m not spending time updating lists when we have to send out a last minute message. I don’t have to update a static segment like I would of had to do in Mailchimp without the Etix integration."

Just after 3 months with Hive, the venue made over $500,000 in sales linked to email marketing. A first for their organization as these insights were not easily accessible for the marketing staff with other tools like Mailchimp.

![ASM Global logo](https://resources.hive.co/hs-fs/hubfs/ASM_Logo_BW.png?width=612&height=612&name=ASM_Logo_BW.png "ASM Global logo")

##### "Hive gives us segmentation and automation power like never before. The data we’re able to report back to our staff and stakeholders is extremely valuable."

Brittany Herndon  
Marketing Manager - ASM-Richmond

# IS HIVE RIGHT FOR YOU?

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