---
title: Case studies | Hive
description: Discover how Hive helps promoters of all sizes send better marketing campaigns to create hype, drive awareness, and sell more tickets.
---

[Skip to content](https://resources.hive.co/case-studies#main-content)

[![hive-logo-black](https://resources.hive.co/hubfs/hive-logo-black.svg "hive-logo-black")](https://www.hive.co/)

- Features
  
  #### [All Product Features - Check out all the event-centric features in Hive](https://www.hive.co/product-features)

  #### [Automations - Automate your campaigns with both email and SMS](https://www.hive.co/features/automations)

  #### [Presale Registration - Collect fan registrations for early presale access](https://www.hive.co/features/presale-registration)

  #### [Reporting - Monitor ticket sales and campaign performance](https://www.hive.co/features/reporting)

  #### [Email Marketing - Send personalized email marketing campaigns](https://www.hive.co/features/email-marketing)

  #### [CRM - Manage, segment, and filter your ticket buyers](https://www.hive.co/features/crm)

  #### [Contests - Run contests to build your contact list](https://www.hive.co/features/contests)

  #### [API for Developers - Send your own data into Hive](https://resources.hive.co/api?hsLang=en-us)

  #### [SMS Marketing - Connect to your audiences with text messaging](https://www.hive.co/features/sms-marketing)

  #### [Ads - Turn data into high-converting ads](https://www.hive.co/features/ads)

  #### [Web Forms - Effortlessly collect the data you need](https://www.hive.co/features/web-forms)
- Industries
  
  #### [Music - Easily handle the marketing for all the events you're promoting each week](https://www.hive.co/industries/music)

  #### [Comedy - Ensure fans know when their favorite comedians hit your venue](https://www.hive.co/industries/comedy)

  #### [Festivals - Execute festival marketing, from presale to VIP packages](https://www.hive.co/industries/festivals)

  #### [Timed Entry - Target fans by specific days, weeks, or time slots for perfectly timed messages](https://www.hive.co/industries/timed-entry)

  #### [Fairs & Rodeos - Engage seasonal event attendees year-round](https://www.hive.co/industries/fairs-and-rodeos)
- Resources
  
  #### [Help Center - Check out FAQs to learn how to use Hive](https://faq.hive.co/en/)

  #### [Guides - Master the basics of marketing with these guides](https://resources.hive.co/guides?hsLang=en-us)

  #### [Webinars & Videos - Tutorials, webinars, and more—for the visual learner in you](https://resources.hive.co/videos?hsLang=en-us)

  #### [Resource Center - Explore all articles, videos, and guides by topic](https://resources.hive.co?hsLang=en-us)

  #### [Templates & Tools - Take the work off your plate with ready-to-use, customizable email and SMS templates](https://resources.hive.co/templates-and-tools?hsLang=en-us)

  #### [Backstage - Backstage with Hive.co](https://backstage.hive.co?hsLang=en-us)

  #### [Articles - Gain insights on marketing strategies and keep a pulse on the event marketing industry](https://resources.hive.co/articles?hsLang=en-us)

  #### [Case Studies - See how other event marketers have seen success with Hive](https://resources.hive.co/case-studies)

  #### [Product Updates - Stay up to date with the latest features, improvements, and updates to our product](https://app.getbeamer.com/hivedotco/en)
- [Ticketing Partners](https://www.hive.co/ticketing-integrations)
- [Pricing](https://www.hive.co/pricing)
- [Backstage](https://backstage.hive.co?hsLang=en-us)

[Book a call](https://resources.hive.co/book-a-call?hsLang=en-us)

# CASE STUDIES

Discover how Hive helps promoters of all sizes send better marketing campaigns to create hype, drive awareness, and sell more tickets.

## [![hero2-scaled-1](https://resources.hive.co/hubfs/hero2-scaled-1.jpg) How The Vixen turned Hive into a 22x return on every marketing dollar The Vixen is a live music venue in McHenry, Illinois. In 2025, their Hive campaigns drove six-figure attributed ticket revenue at a 22x ROI, roughly double the industry average. Read the case study](https://resources.hive.co/case-study-vixen?hsLang=en-us)

## [![General SA Photo](https://resources.hive.co/hubfs/General%20SA%20Photo.jpg) How SCHEELS Arena Continued to Grow and Hit $325K Despite a Team Transition In 2025 SCHEELS Arena adopted Hive, and generated $220,061 in total attributed revenue, a 20x ROI. In the first six months of 2026, they added $105,007 more. Read the case study](https://resources.hive.co/case-study-scheels-arena-2026-update?hsLang=en-us)

## [![Das Bunker](https://resources.hive.co/hubfs/image.jpg) How Das Bunker uses Hive Ads to fill underground shows without the Meta headaches Das Bunker has stayed relevant for 30 years by serving a community most platforms overlook. Hive Ads removes the friction of managing ads for niche shows on tight timelines. Read the case study](https://resources.hive.co/case-study-das-bunker?hsLang=en-us)

## [![EPIC Event Center show](https://resources.hive.co/hubfs/Epic_Event_Center_Show_36F99952-5056-A36A-08FF63290B5B0242-36f996925056a36_36f9a52c-5056-a36a-08a27a178c10c674.jpg) HOW EPIC EVENT CENTER TURNED EMAIL INTO A $314K TICKET REVENUE CHANNEL EPIC Event Center is a multi-genre live entertainment venue in Wisconsin, hosting 80–95 events per year. After moving to Hive, they turned email into one of its most reliable and controllable marketing channels. Read the case study](https://resources.hive.co/epic-event-center-case-study-hive?hsLang=en-us)

## [![yoshis\_oakland\_3](https://resources.hive.co/hubfs/yoshis_oakland_3.png) HOW YOSHI'S JAZZ CLUB BUILT A $150K SMS PROGRAM IN UNDER A YEAR Yoshi's is an independent jazz club and Japanese restaurant in Oakland, California, that hosts over 500 shows a year. After adopting Hive’s SMS tools, Yoshi’s transformed its text channel into a major revenue generator. Read the case study](https://resources.hive.co/yoshis-case-study-hive?hsLang=en-us)

## [![SCHEELS\_Arena\_Crowd\_3-1-1](https://resources.hive.co/hubfs/SCHEELS_Arena_Crowd_3-1-1.png) How SCHEELS Arena tripled revenue in nine months using Hive SCHEELS Arena is a premier entertainment and sports venue in Fargo, North Dakota. Using Hive’s lead capture tools, they transformed every campaign into a source of first-party data and automated the presale workflow. Read the case study](https://resources.hive.co/scheels-arena-case-study-hive?hsLang=en-us)

## [![A large crowd at an outdoor concert enjoying a live performance under night sky lighting.](https://resources.hive.co/hs-fs/hubfs/457385843_18018424466528190_8457618568752372770_n-1.jpg?width=1440&height=960&name=457385843_18018424466528190_8457618568752372770_n-1.jpg) How VusicOBX uses Hive to secure grants and grow sponsorships VusicOBX delivers premier live music experiences that draw in fans from far and wide. Find out how Aaron Flahardy uses Hive's CRM data to secure grants and sponsorships to fuel their continued success. Read the case study](https://resources.hive.co/case-studies-vusicobx?hsLang=en-us)

## [![The illuminated marquee of the Miller Theater, displaying the theater's name in bold letters, set against the historic building facade.](https://resources.hive.co/hs-fs/hubfs/millwe.webp?width=1129&height=751&name=millwe.webp) Learn how Miller Theater's Marketing team of one uses Hive to stay competitive Originally opened in 1940, the Miller Theater is a world-class entertainment venue in the heart of Augusta. With a marketing team of one, Katie Brooks utilizes Hive to be efficient and strategic with all her marketing efforts. Read the case study](https://resources.hive.co/case-studies-miller-theater?hsLang=en-us)

## [![A packed concert audience at a historic venue, watching a live performance on stage, bathed in vibrant lights. Photo credit: David Barnum.](https://resources.hive.co/hs-fs/hubfs/dsp.webp?width=1024&height=683&name=dsp.webp) How concert promoter, DSP Shows, uses Hive to sell up to 400 shows per year DSP Shows is an independent concert promoter with a foothold throughout New York and Massachusetts. As a small, but mighty, company, Jenna Korus uses Hive to market upwards of 400 shows per year via weekly newsletters. Read the case study](https://resources.hive.co/case-studies-dsp-shows?hsLang=en-us)

## [![Colorful nighttime crowd at the Hulaween festival, with large illuminated 'HULA' letters and vibrant lighting effects in the surrounding trees.](https://resources.hive.co/hs-fs/hubfs/hula.webp?width=1075&height=715&name=hula.webp) HOW HULAWEEN OVERCAME TIGHT TIMELINES BY LEVERAGING SMS FOR A SUCCESSFUL PRESALE Hulaween attracts a massive gathering of approximately 20,000. The festival showcases a diverse mix of genres, including electronic, indie, hip-hop, EDM, and more. Read the case study](https://resources.hive.co/case-studies-hulaween?hsLang=en-us)

## [![Nighttime crowd at Vibra Urbana festival cheering in front of a stage with pyrotechnics, confetti, and vibrant lighting effects.](https://resources.hive.co/hs-fs/hubfs/vibra.webp?width=1200&height=800&name=vibra.webp) Vibra Urbana Miami drove $13,500 in ticket sales from their first ever SMS campaign Friends of Friends agency helped Vibra Urbana, a premier Latin music festival with over 90,000 attendees, sell more tickets by leveraging SMS in their existing marketing strategy to engage fans and sell more tickets. Read the case study](https://resources.hive.co/case-studies-vibra-urbana?hsLang=en-us)

## [![Interior of ASM Richmond's grand venue, featuring a stunning dome ceiling, ornate chandeliers, and multiple levels of seating.](https://resources.hive.co/hs-fs/hubfs/asm.webp?width=1183&height=787&name=asm.webp) ASM Richmond made over $500,000 from email marketing in just 3 months ASM Global is a venue management powerhouse and innovator in the world of live entertainment venues. Their team in Richmond, Virgina made the switch from Mailchimp to Hive and saw significant growth in 3 months. Read the case study](https://resources.hive.co/case-studies-asm-richmond?hsLang=en-us)

## BOOK A DEMO

Hive is built for promoters, venues, and festivals who want smarter, data-driven marketing without the hassle.

[![Hive Black Logo svg](https://resources.hive.co/hubfs/Hive%20Black%20Logo%20svg.svg "Hive Black Logo svg")](https://www.hive.co)

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