---
title: "Hive Ads Beta: The First Ads Product Built for Live Events"
description: "When you run ads with Hive, your Meta campaigns are powered by event data only Hive can see: ticketing behavior, email engagement, SMS interactions, and site activity."
image: https://resources.hive.co/hubfs/hanny-naibaho-aWXVxy8BSzc-unsplash.jpg
---

[Skip to content](https://resources.hive.co/articles/hive-ads-beta#main-content)

[![hive-logo-black](https://resources.hive.co/hubfs/hive-logo-black.svg "hive-logo-black")](https://www.hive.co/)

- Features
  
  #### [All Product Features - Check out all the event-centric features in Hive](https://www.hive.co/product-features)

  #### [Automations - Automate your campaigns with both email and SMS](https://www.hive.co/features/automations)

  #### [Presale Registration - Collect fan registrations for early presale access](https://www.hive.co/features/presale-registration)

  #### [Reporting - Monitor ticket sales and campaign performance](https://www.hive.co/features/reporting)

  #### [Email Marketing - Send personalized email marketing campaigns](https://www.hive.co/features/email-marketing)

  #### [CRM - Manage, segment, and filter your ticket buyers](https://www.hive.co/features/crm)

  #### [Contests - Run contests to build your contact list](https://www.hive.co/features/contests)

  #### [API for Developers - Send your own data into Hive](https://resources.hive.co/api)

  #### [SMS Marketing - Connect to your audiences with text messaging](https://www.hive.co/features/sms-marketing)

  #### [Ads - Turn data into high-converting ads](https://www.hive.co/features/ads)

  #### [Web Forms - Effortlessly collect the data you need](https://www.hive.co/features/web-forms)
- Industries
  
  #### [Music - Easily handle the marketing for all the events you're promoting each week](https://www.hive.co/industries/music)

  #### [Comedy - Ensure fans know when their favorite comedians hit your venue](https://www.hive.co/industries/comedy)

  #### [Festivals - Execute festival marketing, from presale to VIP packages](https://www.hive.co/industries/festivals)

  #### [Timed Entry - Target fans by specific days, weeks, or time slots for perfectly timed messages](https://www.hive.co/industries/timed-entry)

  #### [Fairs & Rodeos - Engage seasonal event attendees year-round](https://www.hive.co/industries/fairs-and-rodeos)
- Resources
  
  #### [Help Center - Check out FAQs to learn how to use Hive](https://faq.hive.co/en/)

  #### [Guides - Master the basics of marketing with these guides](https://resources.hive.co/guides)

  #### [Webinars & Videos - Tutorials, webinars, and more—for the visual learner in you](https://resources.hive.co/videos)

  #### [Resource Center - Explore all articles, videos, and guides by topic](https://resources.hive.co)

  #### [Templates & Tools - Take the work off your plate with ready-to-use, customizable email and SMS templates](https://resources.hive.co/templates-and-tools)

  #### [Backstage - Backstage with Hive.co](https://backstage.hive.co)

  #### [Articles - Gain insights on marketing strategies and keep a pulse on the event marketing industry](https://resources.hive.co/articles)

  #### [Case Studies - See how other event marketers have seen success with Hive](https://resources.hive.co/case-studies)

  #### [Product Updates - Stay up to date with the latest features, improvements, and updates to our product](https://app.getbeamer.com/hivedotco/en)
- [Ticketing Partners](https://www.hive.co/ticketing-integrations)
- [Pricing](https://www.hive.co/pricing)
- [Backstage](https://backstage.hive.co)

[Book a call](https://resources.hive.co/book-a-call)

# Hive Ads Beta: The First Ads Product Built for Live Events

When you run ads with Hive, your Meta campaigns are powered by event data only Hive can see: ticketing behavior, email engagement, SMS interactions, and site activity.

![](https://resources.hive.co/hubfs/hanny-naibaho-aWXVxy8BSzc-unsplash.jpg)

#### Published on Aug 05, 2025

#### [Written by Grace Lu](https://resources.hive.co/articles/author/grace-lu)

 Category

#### [Ads](https://resources.hive.co/articles/tag/ads)

Promoters are pouring 30 to 50 percent of their budget into Meta Ads, stuck with generic targeting and clunky tools. Hive Ads changes everything.

Starting August 5, 2025, all Hive customers can access Hive Ads in beta. When you run ads with Hive, your Meta campaigns are powered by event data only Hive can see: ticketing behavior, email engagement, SMS interactions, and site activity..‍

## The problem we’re solving

Picture this: Your show is 2 weeks out, only 40% sold, and you need to launch targeted ads fast. But first, you have to:

- Export CSV files from your ticketing platform
- Jump into Meta Ads Manager (with its 500+ targeting options)
- Manually upload audience lists that are already outdated
- Set up tracking that only shows website clicks, not actual ticket sales
- Hope you didn't accidentally target people who already bought tickets

Sound familiar? Hive Ads eliminates this entire workflow.

## Made for event marketing reality

While Meta Ads Manager relies on pixels and basic demographics, Hive taps your Meta Ads into the complete fan journey, from email opens to ticket purchases.

Ultra-fast campaign launches: Use your existing Hive segments to launch Meta campaigns in minutes. No CSV uploads, no platform switching.

Event-specific targeting: Build custom audiences based on ticket purchases, email/SMS engagement, presale registrations, and website behavior, or generate Meta interests based on the event’s performers.

True ticket sale attribution: Track which Meta ads convert to actual ticket purchases using Hive's integrated ticketing data, not just website clicks.

Automated buyer exclusions: Prevent wasted spend by automatically excluding people who have already bought tickets.

Everything in one place: Manage ad campaigns alongside email and SMS from the same dashboard.

![image](https://resources.hive.co/hubfs/image.png)

## Real impact for event marketers

Hive Ads speeds up campaign creation by 50-70%. When you need to react to slow sales or capitalize on momentum, every hour counts.

Ready to level up your Meta campaigns?

[Chat with a Hive Ads pro today](https://resources.hive.co/articles/hive-ads-beta#section-2)

[![Grace Lu](https://resources.hive.co/hubfs/Grace.png)](https://resources.hive.co/articles/author/grace-lu)

### [Grace Lu](https://resources.hive.co/articles/author/grace-lu)

![Orange shape](https://resources.hive.co/hubfs/Untitled%20design%20(5).png)

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[![Hive Black Logo svg](https://resources.hive.co/hubfs/Hive%20Black%20Logo%20svg.svg "Hive Black Logo svg")](https://www.hive.co)

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