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Hive Ads Beta: The First Ads Product Built for Live Events

When you run ads with Hive, your Meta campaigns are powered by event data only Hive can see: ticketing behavior, email engagement, SMS interactions, and site activity.

Published on

Aug 05, 2025

Written by

Grace Lu

Category

Ads

Promoters are pouring 30 to 50 percent of their budget into Meta Ads, stuck with generic targeting and clunky tools. Hive Ads changes everything.

Starting August 5, 2025, all Hive customers can access Hive Ads in beta. When you run ads with Hive, your Meta campaigns are powered by event data only Hive can see: ticketing behavior, email engagement, SMS interactions, and site activity..‍

The problem we’re solving

Picture this: Your show is 2 weeks out, only 40% sold, and you need to launch targeted ads fast. But first, you have to:

  • Export CSV files from your ticketing platform
  • Jump into Meta Ads Manager (with its 500+ targeting options)
  • Manually upload audience lists that are already outdated
  • Set up tracking that only shows website clicks, not actual ticket sales
  • Hope you didn't accidentally target people who already bought tickets

Sound familiar? Hive Ads eliminates this entire workflow.

Made for event marketing reality

While Meta Ads Manager relies on pixels and basic demographics, Hive taps your Meta Ads into the complete fan journey, from email opens to ticket purchases.

Ultra-fast campaign launches: Use your existing Hive segments to launch Meta campaigns in minutes. No CSV uploads, no platform switching.

Event-specific targeting: Build custom audiences based on ticket purchases, email/SMS engagement, presale registrations, and website behavior, or generate Meta interests based on the event’s performers.

True ticket sale attribution: Track which Meta ads convert to actual ticket purchases using Hive's integrated ticketing data, not just website clicks.

Automated buyer exclusions: Prevent wasted spend by automatically excluding people who have already bought tickets.

Everything in one place: Manage ad campaigns alongside email and SMS from the same dashboard.

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Real impact for event marketers

Hive Ads speeds up campaign creation by 50-70%. When you need to react to slow sales or capitalize on momentum, every hour counts.

Ready to level up your Meta campaigns?

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