SMS Click-Through Rates Have Been Misleading for Years. Here’s What’s Actually Happening.
SMS CTRs have been inflated by automated clicks. As tracking improves, the focus is shifting from misleading CTRs to real...
How AI Is Reshaping Meta Ads for Live Events
As Meta doubles down on AI automation, event marketers who power campaigns with real fan data and first-party signals will win...
The Future of SMS Marketing: Navigating Apple’s iOS 26
Apple's iOS 26 shifts how fans experience mobile messaging. These smarter inboxes mean event marketers must double down on trust,...