---
title: Articles | Kait Huziak (2)
description: Hive articles (2)
---

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- Features
  
  #### [All Product Features - Check out all the event-centric features in Hive](https://www.hive.co/product-features)

  #### [Automations - Automate your campaigns with both email and SMS](https://www.hive.co/features/automations)

  #### [Presale Registration - Collect fan registrations for early presale access](https://www.hive.co/features/presale-registration)

  #### [Reporting - Monitor ticket sales and campaign performance](https://www.hive.co/features/reporting)

  #### [Email Marketing - Send personalized email marketing campaigns](https://www.hive.co/features/email-marketing)

  #### [CRM - Manage, segment, and filter your ticket buyers](https://www.hive.co/features/crm)

  #### [Contests - Run contests to build your contact list](https://www.hive.co/features/contests)

  #### [API for Developers - Send your own data into Hive](https://resources.hive.co/api)

  #### [SMS Marketing - Connect to your audiences with text messaging](https://www.hive.co/features/sms-marketing)

  #### [Ads - Turn data into high-converting ads](https://www.hive.co/features/ads)

  #### [Web Forms - Effortlessly collect the data you need](https://www.hive.co/features/web-forms)
- Industries
  
  #### [Music - Easily handle the marketing for all the events you're promoting each week](https://www.hive.co/industries/music)

  #### [Comedy - Ensure fans know when their favorite comedians hit your venue](https://www.hive.co/industries/comedy)

  #### [Festivals - Execute festival marketing, from presale to VIP packages](https://www.hive.co/industries/festivals)

  #### [Timed Entry - Target fans by specific days, weeks, or time slots for perfectly timed messages](https://www.hive.co/industries/timed-entry)

  #### [Fairs & Rodeos - Engage seasonal event attendees year-round](https://www.hive.co/industries/fairs-and-rodeos)
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  #### [Backstage - Backstage with Hive.co](https://backstage.hive.co)

  #### [Articles - Gain insights on marketing strategies and keep a pulse on the event marketing industry](https://resources.hive.co/articles)

  #### [Case Studies - See how other event marketers have seen success with Hive](https://resources.hive.co/case-studies)

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- [Ticketing Partners](https://www.hive.co/ticketing-integrations)
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- [Backstage](https://backstage.hive.co)

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# ALL ARTICLES

Gain insights on marketing strategies and keep a pulse on the event promotion industry.

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[![Silhouette of a person holding up a smartphone to capture a live concert, with vibrant stage lights and colorful smoke in the background. The bright yellow, pink, and orange lights create a dynamic and energetic atmosphere, emphasizing the excitement of the live event.](https://resources.hive.co/hubfs/11%20types%20of%20sms.jpg)](https://resources.hive.co/articles/11-types-of-sms-marketing-campaigns)

[SMS marketing](https://resources.hive.co/articles/tag/sms-marketing)

June 18, 2024

#### [11 Types of SMS Marketing Campaigns for Event Promoters](https://resources.hive.co/articles/11-types-of-sms-marketing-campaigns)

 Looking to connect with fans in a more direct way? Discover how you can use SMS marketing to generate ticketing revenue, onsite...

[Read more](https://resources.hive.co/articles/11-types-of-sms-marketing-campaigns)

[![Person working at a desk with a dual-monitor setup, viewing a design project on the screen that includes color swatches and typography labeled 'OBVIOUSLY CONDENSED.' The workspace features a desk lamp, microphone on a boom arm, headphones, potted plants, a smartphone, and a laptop, creating a modern and organized home office environment.](https://resources.hive.co/hubfs/Email%20design%20best%20practices.jpg)](https://resources.hive.co/articles/email-design-best-practices)

[Email marketing](https://resources.hive.co/articles/tag/email-marketing)

May 31, 2024

#### [Email Design Best Practices to Captivate and Convert](https://resources.hive.co/articles/email-design-best-practices)

 Ever wondered how to design show-stopping event marketing emails? Dive into some best practices that pave the way for creating...

[Read more](https://resources.hive.co/articles/email-design-best-practices)

[![Close-up of a smartphone screen showing app icons, focusing on the Mail app with an envelope symbol on a blue background. Other blurred app icons, including Photos and WhatsApp, are partially visible, emphasizing the concept of digital communication and app usage on a mobile device.](https://resources.hive.co/hubfs/Email%20marketing%20essentials.jpg)](https://resources.hive.co/articles/email-marketing-essentials)

[Email marketing](https://resources.hive.co/articles/tag/email-marketing)

May 31, 2024

#### [Email Marketing Essentials: A Guide for Event Marketers](https://resources.hive.co/articles/email-marketing-essentials)

 Discover email marketing strategies to excite your fans and boost engagement. This guide offers actionable steps for successful...

[Read more](https://resources.hive.co/articles/email-marketing-essentials)

[![Group of young people at an outdoor event, enjoying a lively atmosphere. Some individuals are sitting on others' shoulders, raising their arms, and smiling. The crowd is diverse, with people holding drinks and capturing moments on their phones, showcasing a fun and energetic festival or concert vibe.](https://resources.hive.co/hubfs/How%20to%20create%20year-round.jpg)](https://resources.hive.co/articles/how-to-create-year-round-engagement)

[Strategy](https://resources.hive.co/articles/tag/strategy)

May 31, 2024

#### [How to Create Year-Round Engagement for Annual Events](https://resources.hive.co/articles/how-to-create-year-round-engagement)

 It’s never too early to start with fan engagement. And ideally, it should be a year-round effort. Check out these strategies to...

[Read more](https://resources.hive.co/articles/how-to-create-year-round-engagement)

[![A small green plant sprouting from a glass filled with coins, symbolizing growth and financial investment. The plant has two stems with fresh green leaves, and the coins are a mix of various denominations, illustrating the concept of nurturing financial growth or savings.](https://resources.hive.co/hubfs/Maximizing%20revenue%20streams.jpg)](https://resources.hive.co/articles/maximizing-revenue-streams-for-events)

[Strategy](https://resources.hive.co/articles/tag/strategy)

May 31, 2024

#### [Maximizing Revenue Streams for Events Beyond Ticket Sales](https://resources.hive.co/articles/maximizing-revenue-streams-for-events)

 You shouldn’t rely on ticket sales alone. Create new growth opportunities, gain more flexibility, and bring in new fans with these...

[Read more](https://resources.hive.co/articles/maximizing-revenue-streams-for-events)

[![Close-up view of plush red theater seats with the number '23' embroidered on one of the seats. The theater setting is dimly lit, creating a warm and intimate atmosphere, with soft lighting and the hint of a balcony in the background. The focus is on the rich texture and vibrant color of the seats, highlighting the classic elegance of the venue.](https://resources.hive.co/hubfs/Rise%20above%20no-shows.jpg)](https://resources.hive.co/articles/no-show-event-strategies)

[Strategy](https://resources.hive.co/articles/tag/strategy)

May 31, 2024

#### [Rise Above No-Shows: 7 Event Strategies for Turnout Triumph](https://resources.hive.co/articles/no-show-event-strategies)

 Learn how to tackle no-shows and improve event success with targeted event marketing strategies from ticket purchase to post-event...

[Read more](https://resources.hive.co/articles/no-show-event-strategies)

[![Several mandarins on a yellow background, including whole, partially peeled, and fully peeled segments. One mandarin has a leaf attached, and the bright citrus fruits are arranged artistically to showcase their vibrant orange color against the contrasting yellow surface.](https://resources.hive.co/hubfs/Imported_Blog_Media/660adaf01f757af9ddc6a139_sahand-babali-02Vn7KH30vg-unsplash.jpg)](https://resources.hive.co/articles/segmentation-101)

[Segmentation](https://resources.hive.co/articles/tag/segmentation)

May 31, 2024

#### [Segmentation 101 for Targeted Event Promotion](https://resources.hive.co/articles/segmentation-101)

 Sometimes less is more, and list segmentation can help deliver a VIP experience fans love. Find out how segmentation can help...

[Read more](https://resources.hive.co/articles/segmentation-101)

[![Collage of vintage concert tickets featuring various famous artists like Bob Dylan, Elvis, Kiss, Black Sabbath, and Jackson 5, among others. The tickets are arranged in a colorful, overlapping pattern, creating a nostalgic tribute to past concerts. A person stands on the right side, looking at the tickets, wearing a yellow shirt and denim overalls, adding a contemporary element to the retro-themed display.](https://resources.hive.co/hubfs/From%20last%20minute.jpg)](https://resources.hive.co/articles/navigating-late-ticket-buyers)

[Strategy](https://resources.hive.co/articles/tag/strategy)

May 31, 2024

#### [From Last Minute to First in Line: Navigating Late Ticket Buyers](https://resources.hive.co/articles/navigating-late-ticket-buyers)

 More fans are waiting until the last minute to buy tickets. Find out how promoters can adopt strategies to attract ticket buyers...

[Read more](https://resources.hive.co/articles/navigating-late-ticket-buyers)

[![Interior view of a grand theater with an ornate, classic design. The image features a large stage with a closed, illuminated curtain, surrounded by intricate architectural details, including multiple balconies with rows of seats and decorative lighting. The warm lighting creates an elegant and nostalgic ambiance, highlighting the theater's rich and traditional decor.](https://resources.hive.co/hubfs/The%20art%20of%20event%20cancelation.jpg)](https://resources.hive.co/articles/the-art-of-event-cancelation)

[Strategy](https://resources.hive.co/articles/tag/strategy)

May 27, 2024

#### [The Art of Event Cancellation: Insider Tips for Event Marketers](https://resources.hive.co/articles/the-art-of-event-cancelation)

 Event cancelations can be tough. Follow these best practices to transform a regrettable circumstance into a positive lasting...

[Read more](https://resources.hive.co/articles/the-art-of-event-cancelation)

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