--- title: Articles description: Hive articles --- [Skip to content](https://resources.hive.co/articles#main-content) [![hive-logo-black](https://resources.hive.co/hubfs/hive-logo-black.svg "hive-logo-black")](https://www.hive.co/) - Features #### [All Product Features - Check out all the event-centric features in Hive](https://www.hive.co/product-features) #### [Automations - Automate your campaigns with both email and SMS](https://www.hive.co/features/automations) #### [Presale Registration - Collect fan registrations for early presale access](https://www.hive.co/features/presale-registration) #### [Reporting - Monitor ticket sales and campaign performance](https://www.hive.co/features/reporting) #### [Email Marketing - Send personalized email marketing campaigns](https://www.hive.co/features/email-marketing) #### [CRM - Manage, segment, and filter your ticket buyers](https://www.hive.co/features/crm) #### [Contests - Run contests to build your contact list](https://www.hive.co/features/contests) #### [API for Developers - Send your own data into Hive](https://resources.hive.co/api) #### [SMS Marketing - Connect to your audiences with text messaging](https://www.hive.co/features/sms-marketing) #### [Ads - Turn data into high-converting ads](https://www.hive.co/features/ads) #### [Web Forms - Effortlessly collect the data you need](https://www.hive.co/features/web-forms) - Industries #### [Music - Easily handle the marketing for all the events you're promoting each week](https://www.hive.co/industries/music) #### [Comedy - Ensure fans know when their favorite comedians hit your venue](https://www.hive.co/industries/comedy) #### [Festivals - Execute festival marketing, from presale to VIP packages](https://www.hive.co/industries/festivals) #### [Timed Entry - Target fans by specific days, weeks, or time slots for perfectly timed messages](https://www.hive.co/industries/timed-entry) #### [Fairs & Rodeos - Engage seasonal event attendees year-round](https://www.hive.co/industries/fairs-and-rodeos) - Resources #### [Help Center - Check out FAQs to learn how to use Hive](https://faq.hive.co/en/) #### [Guides - Master the basics of marketing with these guides](https://resources.hive.co/guides) #### [Webinars & Videos - Tutorials, webinars, and more—for the visual learner in you  ](https://resources.hive.co/videos) #### [Resource Center - Explore all articles, videos, and guides by topic](https://resources.hive.co) #### [Templates & Tools - Take the work off your plate with ready-to-use, customizable email and SMS templates](https://resources.hive.co/templates-and-tools) #### [Backstage - Backstage with Hive.co](https://backstage.hive.co) #### [Articles - Gain insights on marketing strategies and keep a pulse on the event marketing industry](https://resources.hive.co/articles) #### [Case Studies - See how other event marketers have seen success with Hive](https://resources.hive.co/case-studies) #### [Product Updates - Stay up to date with the latest features, improvements, and updates to our product](https://app.getbeamer.com/hivedotco/en) - [Ticketing Partners](https://www.hive.co/ticketing-integrations) - [Pricing](https://www.hive.co/pricing) - [Backstage](https://backstage.hive.co) [Book a call](https://resources.hive.co/book-a-call) # ALL ARTICLES Gain insights on marketing strategies and keep a pulse on the event promotion industry. ![Resource Center Round Icons](https://resources.hive.co/hubfs/Resource%20Center%20Round%20Icons.svg) ##### Sign up for the newsletter # SORT BY TOPIC All Strategy SMS marketing Email marketing Ads Segmentation [![](https://resources.hive.co/hubfs/getti.jpg)](https://resources.hive.co/articles/text-compliance-for-events-deliverability-insurance-not-a-legal-checkbox) [SMS marketing](https://resources.hive.co/articles/tag/sms-marketing) July 14, 2026 #### [Text Compliance for Events: Deliverability Insurance, Not a Legal Checkbox](https://resources.hive.co/articles/text-compliance-for-events-deliverability-insurance-not-a-legal-checkbox) Text compliance for event promoters is more than a legal requirement. See how consent and carrier filtering shape deliverability,... [Read more](https://resources.hive.co/articles/text-compliance-for-events-deliverability-insurance-not-a-legal-checkbox) [![](https://resources.hive.co/hubfs/Man%20Holding%20iPhone%20Mockup.jpg)](https://resources.hive.co/articles/meta-ads-in-2026-6-shifts-event-marketers-cant-ignore) [Ads](https://resources.hive.co/articles/tag/ads) May 12, 2026 #### [Meta Ads in 2026: 6 Shifts Event Marketers Can’t Ignore](https://resources.hive.co/articles/meta-ads-in-2026-6-shifts-event-marketers-cant-ignore) Meta Ads are driven by AI automation, Reels, first-party data, and stronger tracking, requiring marketers towards signal-driven... [Read more](https://resources.hive.co/articles/meta-ads-in-2026-6-shifts-event-marketers-cant-ignore) [![](https://resources.hive.co/hubfs/marcel-strauss-1CFrmW4njFs-unsplash.jpg)](https://resources.hive.co/articles/sms-click-through-rates-have-been-misleading-for-years-heres-whats-actually-happening) [SMS marketing](https://resources.hive.co/articles/tag/sms-marketing) April 29, 2026 #### [SMS Click-Through Rates Have Been Misleading for Years. Here’s What’s Actually Happening.](https://resources.hive.co/articles/sms-click-through-rates-have-been-misleading-for-years-heres-whats-actually-happening) SMS CTRs have been inflated by automated clicks. As tracking improves, the focus is shifting from misleading CTRs to real... [Read more](https://resources.hive.co/articles/sms-click-through-rates-have-been-misleading-for-years-heres-whats-actually-happening) [![](https://resources.hive.co/hubfs/Man%20Holding%20iPhone%20Mockup.jpg)](https://resources.hive.co/articles/how-ai-is-reshaping-meta-ads-for-live-events) [Ads](https://resources.hive.co/articles/tag/ads) February 27, 2026 #### [How AI Is Reshaping Meta Ads for Live Events](https://resources.hive.co/articles/how-ai-is-reshaping-meta-ads-for-live-events) As Meta doubles down on AI automation, event marketers who power campaigns with real fan data and first-party signals will win... [Read more](https://resources.hive.co/articles/how-ai-is-reshaping-meta-ads-for-live-events) [![](https://resources.hive.co/hubfs/Screenshot%202025-09-22%20at%202.30.28%20PM.png)](https://resources.hive.co/articles/the-future-of-sms-marketing-navigating-apples-ios-26) [SMS marketing](https://resources.hive.co/articles/tag/sms-marketing) September 24, 2025 #### [The Future of SMS Marketing: Navigating Apple’s iOS 26](https://resources.hive.co/articles/the-future-of-sms-marketing-navigating-apples-ios-26) Apple's iOS 26 shifts how fans experience mobile messaging. These smarter inboxes mean event marketers must double down on trust,... [Read more](https://resources.hive.co/articles/the-future-of-sms-marketing-navigating-apples-ios-26) [![](https://resources.hive.co/hubfs/pexels-dellsad-12223541.jpg)](https://resources.hive.co/articles/the-4-stage-ad-playbook-promoters-swear-by) [Ads](https://resources.hive.co/articles/tag/ads) September 05, 2025 #### [The 4-stage ad playbook promoters swear by](https://resources.hive.co/articles/the-4-stage-ad-playbook-promoters-swear-by) Smart promoters know ads aren’t about blasting for sales. They’re about guiding fans along the journey and sealing the deal when... [Read more](https://resources.hive.co/articles/the-4-stage-ad-playbook-promoters-swear-by) [![](https://resources.hive.co/hubfs/hanny-naibaho-aWXVxy8BSzc-unsplash.jpg)](https://resources.hive.co/articles/hive-ads-beta) [Ads](https://resources.hive.co/articles/tag/ads) August 05, 2025 #### [Hive Ads Beta: The First Ads Product Built for Live Events](https://resources.hive.co/articles/hive-ads-beta) When you run ads with Hive, your Meta campaigns are powered by event data only Hive can see: ticketing behavior, email engagement,... [Read more](https://resources.hive.co/articles/hive-ads-beta) [![](https://resources.hive.co/hubfs/Growing%20your%20fanbase.png)](https://resources.hive.co/articles/growing-your-fan-base) [Strategy](https://resources.hive.co/articles/tag/strategy) May 28, 2025 #### [Lessons from an expert: Growing your fan base—featuring Zane Duffner](https://resources.hive.co/articles/growing-your-fan-base) Build your fan base with expert tips from Zane Duffner. Discover how top promoters grow their list and keep fans coming back with... [Read more](https://resources.hive.co/articles/growing-your-fan-base) [![](https://resources.hive.co/hubfs/claudio-schwarz-4RSsW2aJ6wU-unsplash.jpg)](https://resources.hive.co/articles/first-6-sms-campaigns) [SMS marketing](https://resources.hive.co/articles/tag/sms-marketing) April 16, 2025 #### [From zero to send: Your first 6 SMS campaigns](https://resources.hive.co/articles/first-6-sms-campaigns) SMS drives serious results but most promoters aren’t using it. Use this lack of competition to your advantage with these 6 simple... [Read more](https://resources.hive.co/articles/first-6-sms-campaigns) [![](https://resources.hive.co/hubfs/faniq-article-header%20%284%29.png)](https://resources.hive.co/articles/mastering-paid-social-in-2025) [Strategy](https://resources.hive.co/articles/tag/strategy) March 06, 2025 #### [Mastering multi-platform paid social in 2025: How to find new fans and re-engage past buyers](https://resources.hive.co/articles/mastering-paid-social-in-2025) Our friends at FanIQ have provided 5 ways to improve your return on ad spend when targeting your Hive database or prospecting for... [Read more](https://resources.hive.co/articles/mastering-paid-social-in-2025) Previous [1](https://resources.hive.co/articles#section-articles) [2](https://resources.hive.co/articles/page/2#section-articles) [3](https://resources.hive.co/articles/page/3#section-articles) Next [![Hive Black Logo svg](https://resources.hive.co/hubfs/Hive%20Black%20Logo%20svg.svg "Hive Black Logo svg")](https://www.hive.co) ```json { "@context" : "https://schema.org", "@id" : "https://www.hive.co/#organization", "@type" : "Organization", "description" : "Hive is an event marketing platform that helps promoters, venues, and festivals automate campaigns, engage fans, and sell more tickets.", "logo" : { "@type" : "ImageObject", "url" : "https://cdn.prod.website-files.com/60a44fa06f0feb314d1ad896/65aa7f0d8749d56b4f00d55a_FrameHive.svg" }, "name" : "Hive", "sameAs" : [ "https://www.linkedin.com/company/hive-co" ], "url" : "https://www.hive.co/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://resources.hive.co/#website", "@type" : "WebSite", "description" : "Resources, tips, and templates designed to help event promoters sell more tickets and improve event marketing.", "inLanguage" : "en", "name" : "Hive Resource Center", "publisher" : { "@id" : "https://www.hive.co/#organization" }, "url" : "https://resources.hive.co/" } ```