---
title: Show cycle playbook for concert promoters | Hive
description: Simplify your event marketing with the show cycle playbook for concert promoters. Get templates, tips, and strategies to sell more tickets at every stage.
---

[![hive-logo-black](https://resources.hive.co/hubfs/hive-logo-black.svg "hive-logo-black")](https://resources.hive.co/?hsLang=en-us)

DOWNLOAD THIS FREE 32-PAGE GUIDE

# THE PLAYBOOK FOR CONCERT PROMOTERS

Dive into everything you need to take your shows from announce to sold out. From creating killer marketing campaigns to keeping fans engaged at every stage of the show cycle, we’ve got you covered.

[Download the playbook](https://resources.hive.co/a-playbook-for-concert-promoters#section-6)

![Guide\_Draft\_V4](https://resources.hive.co/hubfs/Guide_Draft_V4.jpg)

## WHAT'S INCLUDED?

At its core, concert promotion is about creating an audience for a show. But it takes a lot more than just the love of music to cut it as a promoter. We're here to help.

In this free 32-page guide, you'll get:

![Group 9](https://resources.hive.co/hubfs/Group%209.svg)

**Step-by-step marketing strategies** for each stage of the show cycle

![6](https://resources.hive.co/hubfs/6.svg)

**15** **email and SMS templates** to help you sell more tickets

![7](https://resources.hive.co/hubfs/7.svg)

**Proven tactics** to keep fans excited and coming back for more

![Guide\_Draft\_V4](https://resources.hive.co/hubfs/Guide_Draft_V4.jpg)

## Download the playbook

[![Hive Black Logo svg](https://resources.hive.co/hubfs/Hive%20Black%20Logo%20svg.svg "Hive Black Logo svg")](https://www.hive.co)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.hive.co/#organization",
  "@type" : "Organization",
  "description" : "Hive is an event marketing platform that helps promoters, venues, and festivals automate campaigns, engage fans, and sell more tickets.",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://cdn.prod.website-files.com/60a44fa06f0feb314d1ad896/65aa7f0d8749d56b4f00d55a_FrameHive.svg"
  },
  "name" : "Hive",
  "sameAs" : [ "https://www.linkedin.com/company/hive-co" ],
  "url" : "https://www.hive.co/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://resources.hive.co/#website",
  "@type" : "WebSite",
  "description" : "Resources, tips, and templates designed to help event promoters sell more tickets and improve event marketing.",
  "inLanguage" : "en",
  "name" : "Hive Resource Center",
  "publisher" : {
    "@id" : "https://www.hive.co/#organization"
  },
  "url" : "https://resources.hive.co/"
}
```